Create thriving, growing, high-impact
Dear Fellow Rotarians,
Membership is the lifeline of Rotary.To that end, it is imperative that
clubs make membership a top priority this year and for every year hereafter.As
RI President Wilf Wilkinson stated, "Club membership is not your
responsibility, it is my responsibility."Meaning that membership
is not the responsibility of just the club leadership, but the responsibility
of all Rotarians.To meet President Wilf's challenge, of every member
proposing someone for membership, we need to get going.
As I travel the District speaking with club presidents, membership chairpersons,
and clubs in general, I am telling them that in order to get more members,
we just need to ask.As a salesperson, I know it is the law of large
numbers.That is, the more people you ask, the more people will say yes.However,
it is my opinion that some of us don't know how to ask.How to make a
personal statement that will help people know what Rotary is, and at
the same time encourage them to attend a meeting.How would you respond
to the question, "What is Rotary?"
The membership Committee has a new model this year.All club Membership
Chairpersons and all District Area Membership Coordinators are members
of the Membership Committee.This was designed so that all clubs would
be involved in membership on the District level.In addition, this model
gives the District an opportunity to be involved in membership from
the club level.This model makes for a large committee.However the meetings
are held on an Area basis.I work with the Assistant Governors to set
up the initial meetings with the District Area membership Coordinator
and club membership chairpersons and/or presidents.At this meeting I
conduct an initial training that the Area Coordinators can then conduct
for the clubs.The District Area Membership Coordinator then becomes
the direct link between the club and the district.
The next step is to have the club leadership meet to determine their
membership goals and how the membership committee, through the District
Area Coordinator can best assist them.This I hope will allow more connection
to the clubs from the district level.The second round of Area meetings
are soon to be scheduled.At this meeting we will discuss the "what"
and "how".What are individual clubs doing and how is it going.Have
there been successes, and what are the failures.The area committees
will help to evaluate and suggest other strategies to assist clubs in
being as successful as possible.