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One of the most widely printed and
quoted statements of business ethics in the world is the Rotary
4-Way Test. It was created by Rotarian Herbert J. Taylor in
1932 when he was asked to take charge of a company that was
facing bankruptcy. Taylor looked for a way to save the struggling
company mired in depression-caused financial difficulties.
He drew up a 24-word code of ethics for all employees to follow
in their business and professional lives. The 4-Way Test became
the guide for sales, production, advertising and all relations
with dealers and customers, and the survival of the company
is credited to this simple philosophy.
Herb Taylor became president of Rotary
International in 1954-55. The 4-Way Test was adopted by Rotary
in 1943 and has been translated into more than a hundred languages
and published in thousands of ways. Here it is in English:
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1. Is it
the Truth?
2. Is it Fair to all concerned?
3. Will it build goodwill and better friendships?
4. Will it be beneficial to all concerned?"
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